About us

LAURA EGLOFF is the second collection launched by Creative Director and founder Laura Egloff who also launched Velveteen, a successful children's clothing collection in 2013. Velveteen is sold worldwide in over 20 countries and 100 locations.

For Spring/Summer 2017, the LAURA EGLOFF Collection debuts with a Gaucho-inspired journey, infusing drama, sophistication and romance to the great outdoors. Feminine lace and prairie girl gingham contrast with pops of brilliant cobalt blue and floral embroidery, creating a collection both alluring and eclectic.     

The ready-to-wear, handbag and small leather goods collection showcases soft yet rich colors, fun, textured pony hair, and detailed Indian embroidery highlighted by a touch of gold.  

American born and Hong Kong based creative director Laura Egloff brings a distinct global perspective to the collection. From ruffled cotton twill skirts to layered maxi dresses, her feminine silhouettes pack up easily for the chic bohemian globe-trotter in all of us.

About us